Recruiting the right candidates via mobile channels via mobile recruiting!
Mobile recruiting describes strategies for recruiting over mobile devices. This is an important topic that every company should deal with, as 80% of young job seekers already use their smartphones for granted. But how does your company implement mobile recruiting? How do you give your applicants maximum convenience with minimum effort for the company? And what advantages does mobile recruiting offer compared to conventional recruiting?
The mobile optimization of your career site is a first, essential step. In this way, you will reach significantly more applicants – and thus increase the chance of recruiting top candidates. It is also a great opportunity to improve the employer branding of your own company, as the graduate study “Generation Mobile” shows:
It is interesting to note that 53 percent of the job seekers surveyed would apply on the go if the application options on mobile devices were better on career sites. As a company, you can assume that the mobile applications also include applications that would never have come about without the mobile application option. In summary, one can say that anyone who wants to be perceived as an attractive employer, especially by the younger generation of job seekers, cannot avoid mobile optimization of their own job advertisements and application channels.
The use of internet-enabled devices is becoming more and more diverse. Notebooks and desktop PCs are still at the top, but the smartphone is catching up a lot. A trend that companies should consider when designing their career areas and job postings in the future. As a result, a generally higher number of applicants can be expected, since it will be easier to apply with “one-click”.
So make sure that the Your company’s internet presence is optimized for mobile use so as not to scare off job seekers on their first visit.
Advantages for HR managers
One of the greatest advantages of mobile recruiting is that potential candidates can be reached anywhere, anytime. Which leads to more efficient personnel recruitment.
The addressing of applicants who belong to the so-called Generation Y is particularly interesting (and increasingly important). Mobile recruiting can be used to specifically address these, but also other potential groups of people.
Smartphones and apps ubiquitous
The use of smartphones and apps simplify our everyday life in many ways. Whether we use delivery services, book concert tickets, or just want to call up sports results, the smartphone is always at hand. Recruiting apps and mobile recruiting software have long been used to recruit staff. Since there are now a large number of individually usable offers that can also be used sensibly and inexpensively by small and medium-sized companies, this method of recruiting is no longer reserved for large corporations that develop or have HR software developed in-house.
How your company can use mobile recruiting
In principle, there are two forms of Mobile recruiting: You can either optimize your website mobile so that it can be easily accessed via smartphone or you can use your own app, which, however, often involves significantly higher development and support costs.
Further developments in mobile recruiting
In conclusion, it can be said that the current status of change in applications is certainly not the end of the development and increasing use of mobile channels. Those who do not open up to these trends and use the right mobile recruiting tools for their company will quickly lose touch with recruiting.